Wikström Media, headquartered in the heart of the Nordic region, is the preferred partner for Israeli medtech companies seeking market entry strategies, market research and analysis, and initial sales and marketing campaigns in the Nordic and European markets.
Add to this all the in-house competence you need to identify resellers and partners or to develop and execute advanced, comprehensive marketing strategies—delivered by a dedicated team of 30 specialists.
And yes, we have staff on-site in Israel and can offer live meetings and service in Hebrew.
Our expertise
The challenges and solutions of expanding into a new market
Entering a new market as a medtech company can be challenging. You want to make the right choices—based on data, your products’ competitive edge, and how your company should be perceived.
That’s where Wikström Media comes in. With broad experience in the Nordic and European markets and a strong track record in international expansion strategies, we help you minimize risk and maximize opportunity.
Scroll down to see our market entry and expansion packages, and consider what you could benefit from. Or click here to go to form to book an initial meeting with our CEO, Jakob Wikström, or Senior Advisor Shlomo Brunell in Jerusalem.
Packages
New market entry packages
1–5 percent of the product’s sales value + a minimal starting fee of $1,500 (including a customer meeting, initial background research, and four hours of contacting companies).
We offer a service where we introduce Israeli medtech companies to Nordic and European distributors. We analyze the company’s product or portfolio and then arrange meetings with suitable distributors. This can be done for a fixed fee or on a commission basis, which is typically 1–5% of the product’s sales value.
After the four hours included in the starting fee, we will spend approximately 2–4 hours per week on prospecting and contacting companies. All of this is included in the agreed commission.
$ 500 per country
The keyword research will show you what is happening in a specific country through active searches. The report includes the top keywords, their search volumes and competition levels, search intent, and tailored recommendations from our team on how to leverage these insights.
$ 2 500 per country
Speaking directly with users and potential buyers in specific countries provides valuable insights into whether your product or service fits or needs adaptation to local needs. It will also help identify the most promising markets for your offering.
The analysis is based on concrete interviews with up to 5 persons representing your key target groups. This package includes a detailed 5-page report with pros and cons and potential suggestions for improvement and a 1-hour meeting with our team for Q & A. It will also clearly state which markets will be the most straightforward or difficult to penetrate.
$ 2 500 per country
The competitor analysis will give a clear picture of 3-5 competitors on the market, their strengths and weaknesses, their used keywords, screenshots of competitor ads, and a recommended positioning for your product and services. The package includes a 10-page report and a 1-hour meeting with our team for Q & A.
$ 3 550 per country
Don’t lose trust or face legal risks due to cultural or compliance gaps. This audit reviews your current product, service, website, and customer experience, identifying areas that need adaptation to meet local standards and expectations.
The package includes GDPR and data handling checks, as well as language, tone of voice, and a content review. It also contains local payment methods, conversion barriers, and legal notices and terms.
One crucial element is the cultural do’s and don’ts report, which is part of the package. You will receive a clear checklist of required and recommended changes, plus examples and implementation tips.
As one of the leading European marketing agencies, we have extensive experience in building strong brands that resonate within cultural contexts and truly influence target audiences.
Whether your marketing materials simply need a regional upgrade, or your brand requires a complete transformation into something outstanding, Wikström Media is your natural partner.
Our approach – Listen, Comprehend, Execute – ensures a process where your needs are genuinely understood, and our expertise is given the room to deliver real impact.
Together, we create brand experiences that influence lives and shape the future.
$ 3 500 (2-month pilot)
Want proof before the full expansion? This 2-month pilot is a low-risk, high-insight way to validate your market potential.
We’ll help you run a lean digital campaign in one selected market to evaluate interest, messaging, and conversion potential.
This package includes a campaign setup with Google Ads + LinkedIn or Meta, depending on the product. The ads and creatives are localized.
Optimization of ads is crucial and a central part of the campaign. You will gain access to a live report and monitoring, as well as a comprehensive final report with detailed insights, including go/no-go recommendations.
$ 1 487 per month
With deep knowledge of the Nordic and European markets and how to best communicate within their cultural context, we will create an online presence that positions your Israeli company as an established and trusted partner in key markets.
$ 2 900 per country
In need of distributors, resellers, or strategic collaborators? Through our vetted network across Europe and the Nordics, we connect you with trusted local partners who can help you grow faster.
You have a client or partner brief, and we will handle the heavy lifting, reaching out to the exact target group.
Included in this package are, depending on the goal, 3–10 relevant introductions tailored to your product and objectives and a brief background on each contact and why they’re a fit.
What sets us apart
Why choose Wikström Media for international market entry strategies?
- Deep knowledge of Nordic and European cultures and business etiquette
- Medtech is one of Wikström Media’s strongest niches
- Proven strategies based on experience in entering foreign markets
- Local presence in Israel combined with headquarters in Northern Europe
- No language barriers — we speak Hebrew, English, Swedish, and Finnish
Contact
Book an initial discussion!
CEO & Sales
Jakob Wikström
+358 50 358 5816 jakob.wikstrom@wikstrommedia.fi
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