“No more orders”, the customer says. What do we do now?

How strong brands can carry companies through a crisis.

The year has been strange so far, to say the least, and many companies struggle to ride out the storm. But there are ways to move forward.

An early April morning, Jakob, CEO of Wikström Media, gets the call. The entrepreneur on the phone sounds noticeably worried.

– We’re working on the last orders right now, and then there are no more. In two weeks, I’ll probably have to start laying people off. I don’t really know how to get us out of this, the customer says.

The spring of Corona was a challenge no one expected. Like many others, the staff at Wikström Media worked remotely during the spring. Otherwise, the situation stayed relatively unchanged; some new recruitments even needed to be made. But the pandemic has hit industries differently. For some, it is the worst crisis in the company’s history.

No one can wave a magic wand and end the pandemic. But is it then far-fetched that the companies turn to a brand agency for help? Jakob answers.

– Not at all. We stand together with our clients during all the ups and downs. This is no exception, despite the state of emergency.

Jakob Wikström, CEO

Cecilia Hellund, key account manager

A strong brand copes better and can move forward during a crisis

With the majority of its customers, Wikström Media has a long-standing collaboration and has worked strategically to build the companies’ brands and influence the key target groups. A strong brand stays in the customers’ minds, also during a crisis, even if no purchases are made for a while.

– The need for a company’s products and services doesn’t disappear. You just have to make sure you’re the customers’ first choice when the storm subsides, and that work should be ongoing – building the brand. That way you’re one step ahead of your competitors, Jakob explains.

– Of course, it also varies what kind of help the clients need during challenging times. By definition, brands must be unique, so there’s no universal solution that can be applied, key account manager Cecilia continues.


It’s never too late to start building a strong brand

The entrepreneur mentioned in this article was not a long-time customer. But that does not mean that the call came too late.

– He did exactly the right thing. He got in touch, looking for competence. In a situation like this, you notice a big difference between those who passively wait and those who actively continue to market themselves. The latter group will return much stronger when the upswing comes, and it will come sooner or later, Jakob emphasizes.

Those who continue to market themselves during challenging times will come back much stronger when the upswing comes. And it is coming, it’s just a matter of when.

– At the same time, it’s important to ask yourself if you have the marketing capacity needed, whether you have a marketing team in-house or work with an agency, Cecilia adds.


Creating strategies is not a one-man job.

So how do you know if you have enough capacity?

– Whether you get or don’t get the results you want, is a good indicator. And keep in mind that random choices do not build brands. They’re built on elaborate strategies, and that’s not a job for one or two people, says Cecilia.

Since the start, Wikström Media has strived for each area of expertise to have its own team. Now it’s a reality. One team specializes in strategies and concepts, one team creates the visual, one team develops text, and so on.

They also collaborate, of course, but the point is that several experts twist and turn the same material. This has an impact on both the quality and delivery dependability.

Tuomo Syri and Jasmine Edfelt (Video & animation)

Get to know more people from our team

Brands will prevail

It’s tough for many at the moment. For some, there is no turning back. For everyone else, Wikström Media has a clear message: Take charge of your future. Do something that strengthens your company permanently. If you haven’t invested in your brand before, do so now as soon as you can.

– Together, we can create a brand that is recognized long after the campaigns have fallen silent, a brand that remains in people’s minds during and after troubled times. Be a brand to trust. And choose to work with someone you trust, Jakob says.

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Behind the scenes at Wikström Media

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Email addresses are in the following form: firstname.lastname@wikstrommedia.fi.
Jakob Wikström CEO & Sales +358 50 358 5816
Bjarne Wikström Chairman of the board +358 40 689 4153
Cecilia Hellund Key account manager +358 44 763 1423
Kristiina Oikarinen Account manager (Helsinki area) +358 40 060 7364‬
Tiina Sjölund Financial & Employee Experience Manager +358 41 319 7622
Sofia Molander Sales assistant +358 41 319 1669
Karl-Erik Wikström Senior advisor
Pamela Hansson Account manager On parental leave
Thomas Kula Project leader +358 41 318 6127
Tom Johansson Art director +358 44 242 2829
Jennie Svartsjö Art director +358 44 981 9327
Natalie Lassila Graphic designer +358 44 974 5485
Kim Alvaskari Graphic designer
Kimmo Penttala Graphic designer
Jannika Emaus Graphic designer
Sandra Hill Copywriter +358 44 241 0592
Sara Vidjeskog Copywriter
Åsa Broo Copywriter
Maria Rönnbacka Copywriter +358 41 317 1953
Yvonne Reiner Copywriter +358 44 901 6155
Mattias Björkholm Web developer
Samuel Granvik Web developer
Rebecka Holmstedt Web developer
Pontus Björkgård Web developer
Jasmine Edfelt Video team leader +358 44 718 0542
Tuomo Syri Video & animation
Sara Möller Digital marketer On parental leave
Emil Ena Digital marketer +358 44 986 2509
Chelsea Ahlgren Digital marketer
Eva-Stina Kjellman Photographer
Daria Gatska Photographer